Agency: Chemistry
Client: CG Insurance
ECD: Will Benham and Mike Groenewald
CD: Cleo Bess Williams | CD: Lily Stockton

For over 20 years, U.S. insurance brands have leaned on big personalities to tell their stories. So when CG asked us to create a product education campaign, we introduced something totally new for the Caribbean—their very first brand character. Two years and 11 spots later, we’ve built a whole world around Aunt Angie, here are a few of my favorite moments.

69% total growth yoy | 319% ADVERTISING RECALL ACROSS CORE TERRITORIES | 62% AVERAGE INCREASE IN CONSIDERATION | 51% AVERAGE INCREASE IN CONVERSION

🥇GOLD ADDY:2x

Kenzie Storrier and Kaylin Miranda worked on Magic Trick as AD and CW team.