Agency: Majority
Client: Gilead
CD: Cleo Bess Williams and Juan Vidal
ACD: Priyanka Pai

U up? is a cultural shorthand for late-night impulses and hookup culture. We all know what it means, and what usually comes next. 🍑🍆 We keep up with the apps, the situationships and the unspoken rules of dating. But when it comes to sexual health? Suddenly, nobody read the group chat. Starring Nicole Byer and Devon Walker, the spot plays out the very real—and very funny—internal debate that happens when you’re about to embark on a late-night booty-call adventure, but still want to make a smart decision about your sexual health.

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