Aflac College Football — Cleo Bess

AGENCY: Dagger
Client: Aflac
CD: BRANDON HAMPTON
AD: CLEO BESS | CW: AARON KONTER
Coach Prime joins Coach Saban and the Aflac duck for the 2021 college football campaign. Coach Prime looks to learn from Nick Aaban on how to earn his aflacket. The campaign follows the trio through their experience.

🥈Silver addy: Earning the Aflacket - Social Media Campaign
🥉Bronze addy: Earning the Aflacket - Integrated National Campaign
PRESS

The three tv spots follow Coach Primes journey to earning his aflacket. Coach Aaban shows Coach Prime the ropes with the Aflac duck at his side. We created everything from the wardrobe to auditioning and assembling the Aflac flockwave which is a marching band comprised of HBCU band members.

Throughout the campaign, we created 100+ pieces of social content. Here’s a quick overview of a few of the things we captured.

This video launched when the third tv spot went live. throughout the season each tv spot explored coach prime earning his jacket.

Separate from college football messaging we created educational videos with the coaches explaining what alfac is.

To engage with the college football audience one-liners were posted each weekend. We also had an activation presence on most game days.

To engage with the college football audience one-liners were posted each weekend. We also had an activation presence on most game days.

Besides the coaches we also captured footage of the aflac flockwave, The band from the tv spot to create unique content.

Shoutout to the amazing team that brought this project to life. for many of us, this shoot was our first time meeting in person since many of us started during the pandemic. we managed to capture three tv spots, four long-form social videos, behind-the-scenes footage, interviews, and forty one-liners.