Agency: Dagger
Client: Aflac
CD: Brando Hampton
AD: Cleo Bess
This was a fast and furious one-day project. During the college football season Coach Prime had to get surgery on his foot. Since Aflac fills in the gaps of health insurance we knew we needed to do something to help. So I designed a custom scooter for him to ride around on during his recovery. In one day we found a scooter, created the design, found a custom shop to put it all together, and managed to get the scooter delivered in time for Coach Prime to use the next day during Gollege Gameday. This was a huge piece of earned media for our team SOME MEDIA LINKS HERE, here, here, here, here, here, AND here.
The goal was to come up with a design that represented Aflac but also represented Coach Primes as individual since he was using the scooter on game day. Due to the limited amount of time we went with creating vinyl stickers for the scooter along with using Aflac blue hubcaps and light decal to include some branding. For such a quick turn project Coach Prime absolutely loved the scooter. He posted about it a lot and even shared this video.
lastly, here are a few tweets i saw about the scooter.
