AGENCY: CHEMISTRY ECD: WILL BENHAM AND MIKE GROENEWALD AD: CLEO BESS | CW: LILY STOCKTON IT’S Valentine’s Day AND Chemistry is looking for love. WE CREATED a SELF-PROMO series of videos tied to the holiday in which actors portray mothers of CMOs warning that the independent agency is too disruptive. FROM CONCEPT TO EXECUTION WE PULLED THIS OFF IN 6 DAYS THIS WAS A FAST AND FUN PROJECT THAT GOT US A FEW DM’S FROM CMO’S.
🥈SILVER ADDY: industry self-promotion 🥈SILVER ADDY: single-medium campaign
