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CG Aunt Angie 2025

Agency: Chemistry
Client: CG Insurance
CD: CLEO BESS | CD: LILY STOCKTON
ad: kenzie storrier | CW: kaylin miranda

For over 20 years, U.S. insurance brands have leaned on big personalities to tell their stories. So when CG asked us to create a product education campaign, we introduced something totally new for the Caribbean—their very first brand character. over the last Two years we have created 11 commercials and built a whole world around aunt angie. this year we kept her crazy stories but revamped the execution of this campaign for clearer story telling with two new commercials.