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CG Insurance Aunt Angie 2023

Agency: Chemistry
Client: Dominos
ECD: Will Benham and Mike Groenewald
ACD: Cleo Bess | ACD: Lily Stockton

Creating a brand character has been on my list of cool things i’ve always wanted to do for awhile and it feels so good to check that one off.

U.S. insurance companies have had brand characters for more than two decades. HELLOOO JAKE AND FLO AND MAYHEM. So when our client, cg asked us to create a product education campaign for them we created the first brand character in the caribbean.

Aunt Angie has lived a million different lives and has even had monkeys steal her car. But no matter what she’s doing, CG has her back.

🥇GOLD ADDY: campaign
🥇GOLD ADDY: Single Spot