IPC x Citi Merch — CLEO BESS

AGENCY: PUBLICIS NEW YORK
ECD: JEREMY FILGATE
AD: CLEO BESS

Pins hold an important place in the history of the Olympic and Paralympic Games, dating back to the first Games of modern Olympiad
in 1896. FOR THE 2020 (now 2021) GAMEs CITI BANKS SPONSOR country’s WILL EACH GET A unique pin THAT displayS a Japanese pattern, as a nod to the nations coming together for the Games in Tokyo. These pins work together in harmony when shown as a collection.

AGENCY: PUBLICIS NEW YORK
CD: AARON BLAZEY
AD: CLEO BESS

FOR THE 2020 PARALYMPICS CITI WANTED TO CREATE A TSHIRT FOR THE ATHLETES AND ITS GLOBAL OFFICES. The blue gradient is used to show motion and can be positioned as a grounding element behind each athlete. Below you’ll see a few options that show how this works across different sports and actions.